Thursday, July 2, 2009

Mind Marketing:
Blending modern day strategic marketing with the science of Quantum Physics


One of the most important components for a business to be successful is marketing, the marketing of yourself and of your services. I’ve seen individuals who do anything and everything to get themselves and their businesses seen and heard. Often they are driving and striving to get themselves out there in a way that becomes physically exhausting.

By working with an extraordinary teacher named Cristan Hummel (www.earthtransitions.com) I’ve found a way to turn that “driving and striving” into more “action with ease” by using the idea of setting an intention and manifesting it, based on the science of Quantum Physics. It is the impetus of the book I am writing. The working title is “Dancing in the Unknown: The Art of Having No Expectations.”

In Quantum Physics there is a principal called The Zero Point Field. This field is a giant quantum information field, and it is a vast field of information and light. The Zero Point Field is conceptually similar to “The Force” in Star Wars. It is the Field that holds everything, and the secret to tapping into this unlimited quantum field of possibilities… is to let go and allow. It’s that simple.

When we hold on to things, and are attached to outcomes, relationships, and events, we do not let the universe do its job. Our job is to set intentions by firing off powerful thoughts, to be in action in order to continue to propel ourselves forward, and then let go of any expectations we have about how its all going to turn out. This is what I refer to as, “Dancing in the Unknown.” Joyfully trusting that your hard work and good intentions will lead you to exactly where you need to be.

So how can you be in action and let go at the same time? It seems like an oxymoron. To truly soar and reach your highest potential you must put forth effort but simultaneously let go of rigid expectations and make room for something called Grace to show up. Grace is the synchronistic moment when you are suddenly in the right place at the right time and everything falls into place. But before those moments arrive, you have to have done your work and prepared yourself so that you are able to receive the gift of Grace.

As I began to use this concept of Effort meeting Grace for my own business, I watched my client base triple without increasing any extra efforting on my part. Instead of me going to numerous networking events to meet potential clients I began meeting them in the strangest of places, when I least expected it. One day I signed up three new clients standing in line at Starbucks wearing yoga workout clothes. It was in that moment I came up with the phrase, “Mind Marketing”.

I now coach my own clients to Mind Market themselves. I tell them, “You know you are doing it when you are no longer in fear, and in driving and striving mode, and instead you are in a flow of ease and enjoyment.” It’s when we can make one phone call instead of ten to get something done. It’s when we are open to the unexpected of how something will turn out, and we are no longer micro managing how we think our lives should look. The key is to simply do our work and let go of any attachments of the outcome. I remind them to do what they love, love what they do, and success will follow. When we are living on purpose, putting forth the appropriate amount of effort, and allowing room for grace to show up, the universe always knows how to perfectly reward us.

“When we walk to the edge of all the light we have
And take that first step into the darkness of the unknown,
We must believe that one of two things will happen:
There will be something solid for us to stand on,
Or we will be taught to fly!”

-Anonymous

Please visit www.jennifergrace.com for more about Jennifer Grace.

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